Brand & Marketing Director and Advisor

About me

My career has taken me across the USA, the Middle East, France and Portugal, in Global, Regional and Local marketing leadership roles. I have worked with entrepreneurial businesses and international groups, particularly in premium Beauty & Hospitality.

I help you define what makes your brand distinctive and translate it into a coherent marketing strategy across your full ecosystem. Working directly with you and alongside your teams, I connect brand positioning, the omnichannel guest journey and data-driven acquisition and retention to strengthen desirability, brand equity and revenue.

What draws me to a brand

Back to the essence.Then forward, together.

“What draws me to a brand is its soul: the conviction at its heart, the details and imperfections that give it character. I build on that soul, rather than on generic statements that could belong to anyone.”

I take the time to listen and understand what matters to you. When we work together, I invest fully in your brand: its character, its challenges and the people behind it. Together, we bring its soul to life, from the first encounter to the details your guests remember.

Charlotte

Sunlit boutique hotel lounge, linen armchair and olive branches

My background.Beauty & Hospitality.

In-house experience

Hospitality

Ando Living

Head of Marketing Europe · Since 2023

Led the website creation end to end, from brand narrative and content strategy to visual direction and the guest journey, with SEO and AI-search discoverability in mind. Revitalised Instagram into a soulful, lively and engaging brand presence, supporting desirability and sales. Led integrated marketing, digital acquisition and CRM alongside the teams.

2025: Guest satisfaction score >90% · Occupancy >90% · Revenue +30% versus premium market · Direct bookings doubled

Beauty

Clarins Portugal

Digital & Marketing Director · 2018–2022

Launched and scaled e-commerce, developed CRM capabilities and connected the digital and retail journey.

500,000 annual website visits · 100,000+ qualified CRM leads

Dermocosmetics

Filorga France

Trade Marketing Director · 2018

Audited the business and redefined trade marketing priorities to improve the pharmacy shopper journey.

+21% pharmacy growth versus market at −3%

Fragrance, make up & skin care

Shiseido Group Middle East

Azzedine AlaïaZadig & VoltaireDolce & GabbanaNarciso Rodriguez

Marketing Director · 2017

Led the Dolce & Gabbana relaunch in the Middle East, with a brand-elevation and turnaround focus. Regional marketing leadership across fragrance, make-up and skincare, translating international brand strategy into locally relevant positioning and activation.

Fragrance

Coty Worldwide

ChloéCerrutiIsabella RosselliniOPI

Global brand marketing roles · 2001–2016

Led fragrance creation from the ground up: bottle design, fragrances developed with perfumers, advertising visuals with agencies and photo shoots. Responsible for brand image and long-term marketing strategy, with innovation plans and international launches, including the Chloé Parfums relaunch.

30+ international fragrance launches · Multi-million-euro P&Ls

Beauty

Clarins USA

Built the brand’s visibility with the American press.

2000

Golden-hour hotel bar corner, travertine counter, linen napkin and an amber spritz

Current advisory

Illustrative close-up of pale pink gel and a clear droplet

Eye care · Dermocosmetics

French eye care, inspired by K-Beauty

Digital-native brand · 100% online

Clarifying the brand platform: its soul, character and promise
Reviewing the online guest journey, from discovery to purchase
Reworking the website to strengthen brand expression and sales performance

Illustrative alcohol-free cocktail in a crystal coupe, mushrooms and dice

Wellness · Hospitality

Mushroom-based, non-alcoholic spirits

Mindful drinking · Hotels

Shaping a festive non-alcoholic serve: a beautiful, tasty drink for those who want to enjoy the moment and connect—without alcohol, but with mushrooms!
Developing e-commerce and AI-generated communication visuals
Supporting a positioning for hotel and hospitality distribution: enjoying the moment and connecting with others, without alcohol

Tell me about your brand

So, what’s nextfor your brand?

Let’s discuss Tell me about your brand